The Deleted Scenes

The Deleted Scenes

Robbing 'Em Blind

Labubu boo-hoo, and "monetizing" brick-and-mortar customers

Addison Del Mastro's avatar
Addison Del Mastro
Jan 12, 2026
∙ Paid

A curious thing I’ve noticed about the whole Labubu fad1 and similar things is the rise of “blind boxes.” These are retail packages with one of a series of products in them, but you don’t know which one is in a given box. Furthermore, the probability of each figure, or of a subset of figures, is different: there are rare and common figures/plushies/charm…

Keep reading with a 7-day free trial

Subscribe to The Deleted Scenes to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2026 Addison Del Mastro · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture