The Name of the K-Mart Façade

Do you know this architectural element?

This:

This is a Google Street View image of the front exterior wall of a since-demolished K-Mart. (This one, actually.) Probably most K-Marts from the 1970s or thereabouts have this façade or a very similar one. I call this “K-Mart bricks,” and while I’ve seen this material/style used in lots of other places, I’ve always associated it with K-Mart in part…