Why Do So Many Companies Hate Their History?

Why don't the inventors of cultural artifacts see them as such?

I wrote recently about the old neon signs in San Francisco, and how there’s a local culture, and a little bit of regulation, to promote their preservation. Most of these signs are one-off signs for small businesses, or larger but independent businesses like theaters and hotels. Almost all of them are unique, as in not chain or brand signs.

But that’s wha…